Tampa is on the west coast of Florida. According to the 2006 Census estimate, the city has a population of 332,888. Tampa is a part of the Tampa-St. Petersburg-Clearwater metropolitan area, most commonly referred to as the "Tampa Bay Area." The four-county area is composed of roughly 2.7 million residents, making it the second largest metropolitan statistical area (MSA) in the state, and the third largest in the Southeastern United States behind Miami and Atlanta.

The city is divided into many neighborhoods, many of which were towns and unincorporated communities that were annexed by the growing city. Generally, the city is divided into the following areas: Downtown Tampa, New Tampa, West Tampa, East Tampa, North Tampa, and South Tampa.

Service, retail, finance, insurance, and real estate play a vital role in the area's economy. Hillsborough County alone has an estimated 740,000 employees, a figure which is projected to increase to 922,000 by 2015. Many corporations, such as large banks and telecommunications companies, maintain regional offices in Tampa. Several Fortune 1000 companies are headquartered in the metropolitan area, based on 2007 rankings.

Downtown Tampa is undergoing significant development and redevelopment in line with a general national trend toward urban residential development. The Tampa Downtown Partnership notes development proceeding on 20 residential, hotel, and mixed-use projects as of April 2007. Many of the new downtown developments are nearing completion in the midst of a housing market slump, which has caused numerous projects to be delayed or revamped, and some of the 20 projects TDP lists have not broken ground and are being refinanced. Nonetheless several developments are nearing completion, which city leaders hope will make downtown into a 24-hour neighborhood instead of 9 to 5 business district.

Tampa's port is now the seventh largest in the nation and Florida's largest tonnage port, handling nearly half of all seaborne commerce that passes through the state. Tampa currently ranks second in the state behind Miami in terms of cruise ship travel. Besides smaller regional cruise ships such as Yacht Starship and SunCruz Casino, Tampa also serves as a port of call for three cruise lines: Holland America's MS Veendam, Royal Caribbean's Grandeur of the Seas, and Carnival's Legend and Inspiration

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